OCPS Style Guide Home
Why is Brand Important?
A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.
When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.
How to Use the Brand Guide
Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Primary Colors
#011E41(HEX)
- Pairs with white text (#FFFFFF) or orange text (#EE7623)
Pantone 282 C
R: 1 G: 30 B: 65
C: 100 M: 87 Y: 42 K: 52
#EE7623 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
Pantone 158 C
R: 238 G: 118 B: 35
C: 3 M: 66 Y: 99 K: 0
#AAACAF (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 170 G: 172 B: 175
C: 35 M: 27 Y: 26 K: 0
#FFFFFF (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0
Secondary Colors
#EF495B (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 239 G: 73 B: 91
C: 0 M: 87 Y: 57 K: 0
#F9D578 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 249 G: 213 B: 120
C: 3 M: 15 Y: 63 K: 0
#45B397 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 69 G: 179 B: 151
C: 70 M: 6 Y: 51 K: 0
#082040 (HEX)
- Pairs with white text (#FFFFFF) only
R: 8 G: 32 B: 64
C: 100 M: 86 Y: 42 K: 52
#EF7723 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 238 G: 118 B: 36
C: 2 M: 66 Y: 99 K: 0
#B0B540 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 176 G: 181 B: 64
C: 36 M: 18 Y: 94 K: 0
#2A8087 (HEX)
- Pairs with white text (#FFFFFF) or black text (#000000)
R: 42 G: 128 B: 135
C: 82 M: 34 Y: 43 K: 7
#66489D (HEX)
- Pairs with white text (#FFFFFF) only
R: 102 G: 72 B: 157
C: 72 M: 85 Y: 0 K: 0
#F79440 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 247 G: 148 B: 64
C: 0 M: 50 Y: 84 K: 0
#97B455 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 151 G: 180 B: 85
C: 46 M: 13 Y: 85 K: 0
#1C5A74 (HEX)
- Pairs with white text (#FFFFFF) only
R: 28 G: 90 B: 116
C: 91 M: 59 Y: 38 K: 17
#662B68 (HEX)
- Pairs with white text (#FFFFFF) only
R: 102 G: 43 B: 104
C: 68 M: 96 Y: 29 K: 15
#EFB71D (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 239 G: 183 B: 29
C: 6 M: 29 Y: 100 K: 0
#7CB46A (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 124 G: 180 B: 106
C: 56 M: 10 Y: 76 K: 0
#0A3C5D (HEX)
- Pairs with white text (#FFFFFF) only
R: 10 G: 60 B: 93
C: 100 M: 77 Y: 39 K: 29
Fonts
Logo Placement
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Logo Don'ts
Don’t squeeze or stretch the logo.
Don’t rotate the logo.
Don’t use old, retired logos.
Don’t rearrange the OCPS blocks.
Don’t change the color of the logo.
Don’t change the font of the logo.
Don’t place logo on complex background.
Don’t use the OCPS logo in your own design.
Logo File Formats
EPS
Use it for: Print
An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.
PNG
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
JPEG
Use it for: Web
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print.
To request a logo file, please email graphics@ocps.net.
Thank you for retaining our brand identity!