OCPS Style Guide Home
Why is Brand Important?
A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.
When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.
How to Use the Brand Guide
Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Primary Colors
These are our approved brand colors. Please do not deviate from this color palette.
#011E41(HEX)
- Pairs with white text (#FFFFFF) or orange text (#EE7623)
Pantone 282 C
R: 1 G: 30 B: 65
C: 100 M: 87 Y: 42 K: 52
#EE7623 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
Pantone 158 C
R: 238 G: 118 B: 35
C: 3 M: 66 Y: 99 K: 0
#AAACAF (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 170 G: 172 B: 175
C: 35 M: 27 Y: 26 K: 0
#FFFFFF (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0
Secondary Colors
These are our approved Strategic Plan 2030 brand colors.
#EF495B (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 239 G: 73 B: 91
C: 0 M: 87 Y: 57 K: 0
#F9D578 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 249 G: 213 B: 120
C: 3 M: 15 Y: 63 K: 0
#45B397 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 69 G: 179 B: 151
C: 70 M: 6 Y: 51 K: 0
#082040 (HEX)
- Pairs with white text (#FFFFFF) only
R: 8 G: 32 B: 64
C: 100 M: 86 Y: 42 K: 52
#EF7723 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 238 G: 118 B: 36
C: 2 M: 66 Y: 99 K: 0
#B0B540 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 176 G: 181 B: 64
C: 36 M: 18 Y: 94 K: 0
#2A8087 (HEX)
- Pairs with white text (#FFFFFF) or black text (#000000)
R: 42 G: 128 B: 135
C: 82 M: 34 Y: 43 K: 7
#66489D (HEX)
- Pairs with white text (#FFFFFF) only
R: 102 G: 72 B: 157
C: 72 M: 85 Y: 0 K: 0
#F79440 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 247 G: 148 B: 64
C: 0 M: 50 Y: 84 K: 0
#97B455 (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 151 G: 180 B: 85
C: 46 M: 13 Y: 85 K: 0
#1C5A74 (HEX)
- Pairs with white text (#FFFFFF) only
R: 28 G: 90 B: 116
C: 91 M: 59 Y: 38 K: 17
#662B68 (HEX)
- Pairs with white text (#FFFFFF) only
R: 102 G: 43 B: 104
C: 68 M: 96 Y: 29 K: 15
#EFB71D (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 239 G: 183 B: 29
C: 6 M: 29 Y: 100 K: 0
#7CB46A (HEX)
- Pairs with navy text (#011E41) or black text (#000000)
R: 124 G: 180 B: 106
C: 56 M: 10 Y: 76 K: 0
#0A3C5D (HEX)
- Pairs with white text (#FFFFFF) only
R: 10 G: 60 B: 93
C: 100 M: 77 Y: 39 K: 29
Logos
The official OCPS logo is our primary brand identity. The logo is mandatory on all external communication pieces created and distributed by the district. The official logo consists of two parts: the "blocks monogram" and the "wordmark." It is also essential that you add alternative text "Alt Text" to any use of the logo in documents or web pages to provide accessibility to those who need such accommodations.
The blocks monogram should not be used as a standalone logo, as many audiences may not recognize the abbreviation "OCPS." To ensure clear brand identification, the monogram must always appear in conjunction with the OCPS wordmark. When space constraints exist, the vertical logo configuration is the preferred alternative.
Horizontal logos are preferred and should be used on all apparel. However, vertical logos are acceptable when space requirements don't accommodate horizontal versions.
Click the link below the image to download. For Internet Explorer, click the link, then right click and choose "Save As..."
EPS files are vector-based for professional printing applications such as Adobe Illustrator. PNG files are suitable for other applications such as web, Word or PowerPoint. Unlike JPG files, PNG files have a transparent background, which is useful on colored backgrounds.
Logo Placement
The OCPS logo may be used in conjunction with other logos, as long as adequate clearance is maintained between them.
Text and graphics must be at least one monogram block’s width away from the logo.
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Logo Don'ts
Don’t squeeze or stretch the logo.
Don’t rotate the logo.
Don’t use old, retired logos.
Don’t rearrange the OCPS blocks.
Don’t change the color of the logo.
Don’t change the font of the logo.
Don’t place logo on complex background.
Don’t use the OCPS logo in your own design.
Don’t use the 4-block monogram alone.
Logo File Formats
These are our approved file formats for print and digital use.
EPS
Use it for: Print
An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.
PNG
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print.
To request a logo file, please email graphics@ocps.net.
Thank you for retaining our brand identity!